Over the past weeks I have shared marketing techniques that can drive consistent traffic to your website. I have already cover how you must have a plan for connecting online, you must present a authentic image, how authenticity impacts your your ratings, and to tell your own personal story. Today I want you to understand how emotions plays a big part in engaging your audience online.
Imagine you’ve attracted someone’s eyes at a party and they have come over and introduced themselves, and all you could do was write them a note and pass it because you were robbed of your power of speech? Now, do you realize how much we’ve relied on different intonations, qualities of our voice, speech inflections, pauses, etc. to get across our stories? These aren’t automatically available in our written words if we’ve never taken the time to learn how to engage someone’s emotions through our writing. And, that’s exactly what we’re doing when we’re writing web copy: we’re flirting and trying to engage someone’s emotions.
So, when people suggest that content is highly important on the Internet, it just simply can’t be over-rated. It’s the vehicle that will either take your sales prospect from mere flirtation (browsing) to taking some action that makes them more committed to buying either who you are as a person or your products. It’s also the vehicle that is scanned by search engines to decide whether your copy is worthy of being placed higher or lower on their results pages. That’s why when you write good web copy, it not only has to be personable, but also include Search Engine Optimization (SEO) methods that help drive traffic from search engines.
And, good copy isn’t just relegated to websites and search engines. In order to drive traffic to your site, you have to go to many other places on the internet where your potential visitors might be. Just like when you are dating, you have to get out to find people where they are before you can even get to the point where you can start to flirt with them. Except, in this case, you can do this from the privacy of your own home by logging in virtually. You also have to learn a little about how to flirt online to attract sales prospects. One of these strategies is commenting, which I will discuss more in a later post.