Making an impact on social media is becoming increasingly more difficult. Social Media is so diverse that an business or marketer must come up with new innovative ways to attract a larger audience, I recommend that you create your own tutorial series on YouTube.
In fact, when most businesses and marketers use YouTube just to make money or to generate video content, they end up getting nothing out of it. Their methods failed because they chose one of the many ways in which you can use YouTube improperly. If you decide to use YouTube as an advertising platform, I personally suggest that you start by creating a tutorial series. This could be something like 5 videos, each of which covers a topic in an area related to your business.
If the videos are well-made; and if you market them well to get the ball rolling, there’s a good chance you could see a viral effect, where others begin referring friends to your videos without any compensation for doing so.