To attract followers on any of the social media networks, you must provide engaging content that is both useful and informative. Social media audiences get bored and are very forgetful. Updating them with consistent content keeps them engaged and interested in the upcoming content and how it can be a help to them.
As mentioned, one of the best approaches you can take to social media marketing is to disarm potential followers by providing something truly useful. For instance, you could provide free information about something related to your niche.
You could provide:
1. Links to important news related to your niche
2. Commentaries on important happenings within your niche
3. Links to sales and coupons (even if they’re not your own)
Once you use these strategies to build rapport with your visitors, you can then begin to reap the rewards by marketing various products to them.