If you intend to market your business and build any kind of list of dependable subscribers or buyers, you must tap into the huge social media audience. However, you must be aware of tactics that can have an impact on social media. These tactics can give insight to how to improve that presence on the social networks.

Tactic #1: Be Consistent with Your Social Media Identity

Now that you’re ready to enter the world of social media, it’s important for you to spend some time carefully thinking about your social media identity before you create a Twitter account, launch a Facebook fan page, and begin to market your business through social media channels.

The first thing you will want to do is decide whether you should market your business as your business, as yourself, or as both. Then, you should create accounts on social media sites and setup a profile that reflects your choice. For instance, a Twitter business account for business only.

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