No one can deny the significance of social media engagement, however email marketing is just as relevant and despite the tend towards avoiding or ignoring email marketing by many enterprises. If you really understand the importance of building an email list, then you know the amount of time and effort that must be invested in email marketing.
You must build your own list of qualified targeted leads that have an interest in your products or services, not buying a database of leads. Most companies buy these databases of leads, but in most cases are not qualified buyers and they are not specifically looking for your type of products or services.
There are benefits of building your own email list. Here are three reasons:
1) Creating a database of subscribers or followers is essentially part of building an email list. These people want to hear from you because they have been qualified as potential consumers or customers. Although they are subscribers, it is possible that they may not necessarily be endorsers or fans of everything you sell or offer. They would follow everything that your brand does or intends to do and of course they will receive your regular newsletters.
With the exception of the added advantage of the comprehensive informational exchanges you can have with these people, this following is not dissimilar to social media followers. Social media posts are not private or as detailed as email. Having an email list more quintessential than you think, which makes the attributes of email marketing more effective.
2) You are supplied a ready and waiting audience through an email list. The days of having to wait for the impending traffic or looking for a database are in the past for you and your business. In fact this has no effect on all your other marketing strategies, they will remain at play. You have ability to send out notifications or email updates and get the leads to respond is a distinct advantage.
It will be a boost to your traffic and your ready audience will spread the word verbally and share the email. You will also have the ability to follow up on any direct responses. Your existing social media campaigns will get an assist by people on your email list taking it one step futher by spreading the word on social media.
3) Potential customers are the dedicated base of an email list. The people that follow you on social media can waver at any given point in time because it is a voluntary subscription. You can expand your email list by combining the two to have a more formidable social media presence.
Your massive email database will help your social media following or your social media followers who don’t find a place on your email list will exponentially expand your database and hence enhance your influence.
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