These days, most businesses have an email marketing strategy. It is important to stand out in the crowd with this particular strategy because your business is competing with over 250 billion emails sent each day. The last thing you want to do is spend your time and effort on creating an email campaign only to have your emails go unread. When create any email marketing campaign, you may encounter a number of mistakes. Here are five to avoid:
Sending Your Emails from a email@example.com
An email marketing campaign sent with respect to your business needs to display a certain amount of professionalism. These campaigns need to be sent from a business email address to show that they are coming from a trustworthy company. Emails from a donotreply or noreply email address can be viewed as unwelcoming and uninviting. Don’t be shocked if your open rate is low is you send your emails from one of these addresses. You always want to make sure you are sending emails from an address that your customers can reply to if they have issues or questions.
Sending Image Only Based Emails
By default, a small percentage of subscribers have images turned on in their emails. In fact the figure is only about 33% of email subscribers. Most subscribers only see a long, empty box where the images are located within the emails. So, your emails can not be read by over two-thirds of your subscribers. It stands to reason that image only emails have a 40% lower click-through rate than text-only emails. To ensure that your emails get read, you must combine simple text and pictures together.
Not Linking to Your Website
Getting people to click through to your company website is the entire goal of email marketing. You need to set up a dedicated landing page to send subscribers that conveys and continues your email message through a link from the original email. This dedicated landing page for your email campaign that includes the link in the email is similar to marketing campaigns that utilize search engines.
Using a “One-Size-Fits-All” Approach
Relevance is an effective form of any marketing method. Your message needs to be relevant to your subscribers. The one-size-fits-all approach no longer works. Subscribers care a lot about being relevant to your business. If your business wants to have a competitive advantage, you must make it a habit to segment all of your email lists by always creating relevant email marketing campaigns. Your segmentation can be basic or complex. By segmenting your list and customizing your message, you’ll have more engaged customers and higher click-through rates.
Fifty-four percent of all emails are now opened on a mobile device, and 40 percent of mobile users check their email more than four times a day. If your email campaign isn’t optimized for mobile devices many of your subscribers may not be able to read your message.
Avoiding these five mistakes can ensure that your email marketing campaign is successful. By creating an effective email campaign, you will help out-perform the competition by using the most preferred communication channel for most customers.
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