Blog vs. Podcast: The Best Choice for Your Business?

Blog vs. Podcast: The Best Choice for Your Business?

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. Continue Reading

How 8 Brands Mastered Marketing and Sales Alignment

How 8 Brands Mastered Marketing and Sales Alignment

I’ve written about the importance of sales and marketing alignment before, but the point can’t be understated: businesses undeniably have better success when they align sales and marketing teams. Continue Reading

Straightforward Guide to the Google Display Network

Straightforward Guide to the Google Display Network

Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different? Continue Reading

Marketing for Survival: 2 Tips to Make Customers Buy

Marketing for Survival: 2 Tips to Make Customers Buy

Did you know marketing is as simple as survival? That may sound weird, but it’s unbelievably true. Check out how to frame your messaging and convince your customer that they don’t just want your product, they need it. The post Marketing for Survival: Donald Miller’s 2 Tips to Make Customers Buy appeared first on Digital…

Methods of List Building

Methods of List Building

List-Building Methods This is easily one of the more important parts of list building, as much as I hate to say one method is more important than the next. On talking to the people on my list and my associates, when I asked them what the hardest thing was to do for them relating to…

Methods of List Maintenance

Methods of List Maintenance

The Four Methods of List Maintenance   E-zine Or Newsletter The e-zine, or newsletter, is a list of people that you gather, and send information related to your target market on a weekly, bi-weekly, fortnightly or monthly basis. The idea is the useful content that you send them will have them want to keep reading…