Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. Continue ReadingContinue Reading
I’ve written about the importance of sales and marketing alignment before, but the point can’t be understated: businesses undeniably have better success when they align sales and marketing teams. Continue ReadingContinue Reading
Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different? Continue ReadingContinue Reading
Did you know marketing is as simple as survival? That may sound weird, but it’s unbelievably true. Check out how to frame your messaging and convince your customer that they don’t just want your product, they need it. The post Marketing for Survival: Donald Miller’s 2 Tips to Make CustomersContinue Reading
List-Building Methods This is easily one of the more important parts of list building, as much as I hate to say one method is more important than the next. On talking to the people on my list and my associates, when I asked them what the hardest thing was toContinue Reading
The Four Methods of List Maintenance E-zine Or Newsletter The e-zine, or newsletter, is a list of people that you gather, and send information related to your target market on a weekly, bi-weekly, fortnightly or monthly basis. The idea is the useful content that you send them will haveContinue Reading