There are many moving parts in the complex process of email marketing. The process of creating a successful marketing campaign is relatively simple despite the complicated nature of this marketing method. To create a simple, but effective campaign, you can follow these five email marketing tips.
Tip #1 – Make Sure Each Email Contains Obvious Links
Driving traffic to your landing page, website, or a product page is the main idea behind email marketing. Without driving more clicks to your website or page, you won’t be able to convert customers. The way you accomplish this is by including a lot of links in the copy of the email and making sure that they can’t be missed.
Tip #2 – Make it Easy to Unsubscribe
While this may seem counter-intuitive to make it easier for users to leave your email list, the other option is a lot less appealing. If your users become frustrated when trying to remove themselves from your list, they will eventually start flagging your email as spam. Every time a user marks your email as spam, it counts against your sender reputation with the email providers, which it turn gets the emails routed to the junk folder rather than a users inbox.
Tip #3 – Keep Your Text Short and Easy to Scan
Most of the people who get your emails aren’t going to read the entirety of your email. They will scan it for the interesting key points. Use shorter text, brighter colors to highlight keywords or phrases and bold font are good ways to draw attention and keep interest for a longer period of time. Having too much text will quickly get your emails deleted and can create more risk of your emails triggering the spam filters.
Tip #4 – Send Test Emails Before You Send to Your Main List
There is nothing worse than sending out an email and then finding out that something broke in the email providers preview pain. Before you send out emails to your entire list, make sure to send a test version to a test account using all of the big email providers. This way you can catch any errors and fix them before you attempt to send your emails to your main list.
Tip #5 – Always Ask User to Add Your Email to Their Contact List
To continue to get the valuable information they love getting from you, they need to be reminded on a regular basis to add to their contact list your email address. This way you can ensure that your emails won’t automatically be delivered to their junk mail folders.
These top five email marketing tips won’t make you a perfect email marketer, but they will put you ahead of your competition. Just utilize these tips as a checklist when you’re putting together your email campaigns to ensure it’s successful.
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