There requires some planning and a bit of organization especially on social media platforms to build a large amount of traffic for your blog. Achieving traffic by paid advertisements comes at a cost and when you are on a budget it can be tricky process.
You can boost your traffic with social media advertising, but what are the best channels to use and why use them. You can get more traffic, when your presence is more frequently felt on social media. Increase your traffic on social media platforms using the following steps:
1) Incorporate visuals in your presentation
First impression is important in most aspects of life. “Judge a book by its cover” does not apply in this case. Your audience makes their first decision based mostly on their first impression. The more appealing your presentation is on the first look the better because a person’s brain uses up to a hundredth of a second to judge an object. Visuals have 600% more engagement than those with texts only, which in fact has been proven by statistics.
2) Make your presentations easy to share
Trying to impress other people is just human nature. The more likely your post is to be shared if it is more captivating and engaging. Social media buttons on your posts will be a motivational factor to your audience to share your content and hence increasing your traffic. This is the path of least resistance for people. People can share your content without necessarily leaving the page, when they have access to social media buttons.
3) Enrich your SEO skills
Your skills in SEO should be enriched because not only does your content need to be readable and shareable, but being located and appearing on search engines and social media platforms is much more essential. The presentation is important, but the online visibility can eventually lead to an increase in your traffic.
Generating traffic for your blog is largely due to your content and skills. However, you should also listen to your audience’s mood because apart from the visuals, the SEO friendly content and shareable content gives your blog that particular brand that makes you different than your competitors.
You want to avoid making your content a cliché by overdoing it. To keep ahead of your competitors, your strategy needs to engage your audience by creating new content and staying away from any outdated content. If applied correctly, these strategies can increase your website traffic and engagement on social media.
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