Despite many jokes and humorous sketches on the overuse of hashtags, when used properly, they really are an integral part of digital marketing. You can follow and engage with specific hashtags to stay updated on a current topic/trend, you can create your own hashtag to promote a new product or service, search a hashtag to cut through the digital clutter and find what you’re looking for, and so much more.
Branding and visibility are essentially the most effective uses of hashtags on social media. If you’re a new business, you can utilize hashtags to expand your audience and increase brand awareness.
When users search your brand, they’ll see the relevant hashtags you’re using; or when they search specific hashtags, they’ll see your branded posts in the results. This usually results in gaining new followers and potential customers.