How Open Rates Improves Your Email Marketing

Email marketing still has one of the highest engagement rates of any marketing strategy, although it is thought to be dead by many people. Email marketing also has one of the highest returns on investment, with an average return of $44.25 for every $1 spent. Finding a way to stand out from the crowd is the key to taking advantage of email marketing. By paying attention to the open rates of your email campaigns, you can easily figure out if your marketing efforts are paying off. The open rates for your email marketing campaigns can be improved quite dramatically by simply following these suggestions.

Create an Engaging Subject Line

The subject line is the first thing that consumers see on any emails. You are leaving money on the table, if you haven’t tested and optimized your emails. An essential part of your email marketing is A/B testing. It isn’t just for your landing pages and websites. A casual and personal opening subject line will entice more people to open your emails. The perfect subject line will create more engagement and in turn sky rocket your open rates.

Write Quality Content

You’ll see a substantial increase in your open rates as your customers come to expect your business to send engaging, entertaining, and informative emails. However, you can fully expect your messages will end up in the trash bin by sending them nothing but promotional emails or sending information that they can find elsewhere. Sending high-quality emails less frequently will keep your open rates high.

Send at the Right Time

In email marketing timing is everything as it is in any type of marketing, especially true in email marketing. Sending emails at the best times based on the audience, message, and intent will get you the highest open rates for your marketing campaigns. You can do your research or testing on the industry to determine the typical results.

Avoid Spam Filters

Your open rates will plummet, when your email server filters cause your emails end up in subscribers’ spam folders. In most cases, you have to remind your subscribers that your emails are not spam and to check for your emails in their spam folder, otherwise these emails will not get opened. You need to make sure to avoid sending emails that look like spam, if you want to stay out of spam folders. Make sure your email doesn’t read like a brochure and limit the number of links in your message.

You can ensure your emails get opened if you follow these suggestions. You need to work on increasing your open rates to run email marketing campaigns that are successful. You need an email marketing platform that not only increases your open rates, clicks and results, but offers superior email deliverability that will improve your email marketing.

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