Social media is a tremendous tool needed for the endless tasks of growing your email subscribers for your business. It allows you to gain more subscribers by getting your business in front of a broader audience. Getting these email subscribers can be done in a variety of ways.
Use a Simple Sign-Up Form
Signing up for your email list should be easy and uncomplicated, regardless of the size of your business. These sign up forms should prominently displayed on your website and the social media networks. For example, a form needs to be displayed in a tab on Facebook. This way people just have to click on the icon to visit your sign-up form. There are several different options to add and set up an email sign-up form to your Facebook business profile.
Preview Premium Content on Your Social Profiles
Another option is as potential subscribers sign up to your list your business can offer some of your premium content for free. Just set up a landing page geared to offering new subscribers premium content consisting of white papers, eBooks, infographics or other premium content designed as giveaway products. Use your social media profiles to drive interest and traffic to premium content by posting, tweeting and sharing excerpts from the content.
Share an Incentive for Sign Ups
Incentives can help when it comes to increasing the number of new subscribers to your email list. Taking action and subscribing just requires an incentive as a push in the right direction. Getting more people to sign up and drawing attention to an offer will in most cases require using social media as an advertising platform. Make sure that you include a picture and a strong call-to-action when you post about these incentives.
Host Webinars to Gain Subscribers
Sharing a webinar about your business is an excellent way to show the human side of your company. This way your business will be in front of a targeted audience discussing a relevant topic by a representative of your company. One of the main goals of hosting a webinar is to capture leads in the form of new subscribers. You can use your social media platforms to advertise and share the link to your webinar.
Hold a Giveaway, Contest, or Sweepstakes
One of the most effective ways to increase your email list is by using your social media platforms to host sweepstakes, contests, and giveaways. While building your subscriber list should always be your primary goal, using social media platforms to hold sweepstakes, contests, and giveaways is a perfect way for marketers to grow their following. A vital part of your business success relies on the continuous growth of your subscriber list. The people you have already reached on social media is the determining factor to increasing your list of new subscribers.
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