Bloggers should consider paying special attention to search engine optimization of their blog, if they have an interest in reaching a large audience with their blog. There are a number of different reasons why this may be a priority. First, in order to generate a profit you must attempt to generate increased traffic to a blog. Obviously bloggers interested in increasing traffic will rely on this traffic for their revenue and there are those bloggers, who create their blog to promote a cause, may have an interest in increasing traffic simply to allow their message to reach a larger audience. One of the best ways to increase traffic, regardless of the reason, is by optimizing the blog for search engines. This leads us to a discussion of the importance of search engine rankings and to offer tips for optimizing a blog.
Why Search Engine Rankings are Important
High search engine rankings can contribute to increased internet traffic to the blog. Internet users who use search engines are much more likely in 90% of the cases going to visit websites on the first page of the search results to find information on a particular topic rather than visiting websites which appear on subsequent pages of the search results. Most of the traffic will most likely point to the websites appearing on the first page of the results and a majority of internet users are not likely to search through more than a page or two of the search results when looking for more information on a particular subject.
A blog or website with high search engine rankings essentially has its own form of free advertisement. Assisting them in finding useful information on the internet, many website users rely on popular search engines that apply complex algorithms to evaluate websites and rank them accordingly for specific search terms. As a result trusting these results to lead them to the best available websites relevant to the keywords they specified in the search, the search results produced are valued a great deal by internet users.
Tips for Optimizing a Blog for Search Engines
– Relevant keywords
Using relevant keywords is one of the most common ways to optimize a blog or website for search engines. Specifically the most common search engine optimization tactic employed is the practice of applying specific keyword densities to the content of the blog. Many believe a percentage of approximately 2%-3% is appropriate, but blog owners and others who attempt to optimize their websites do not always agree on the optimal density for keywords.
– Relevant keywords into the code
Another method for optimizing a search engine optimization is to Placing relevant keywords into the code of the website is the next method for optimizing a blog for the search engines, which includes the title tags and META tags. When evaluating a website, the location in which the keywords first appear is considered important because search engines often consider the prominence of keywords. It is important to note the search engines view the code first so keywords appearing before the body of the blog or early in the content of the website will be crawled first by the search engines.
– Back links
Finally, by generating back links to their blog, blog owners can also help to increase their search engine rankings. Accomplishing this in a number of different ways. Find other websites willing to let you place a link to the blog on their websites, which is beneficial because many search engines factor the number of links to a website into their ranking algorithm and these links are considered to be one website vouching for the validity of another website. In return for a link to their website on your blog some website owners may be willing to trade links through a process as reciprocal linking. A link which is not reciprocated is considered more highly valuable to some search engines. Many search engines consider the rank of the website linking to your blog, therefore the links from some link exchange programs may not be considered beneficial. Therefore, the back link will not improve search engine rankings significantly if the website linking to your blog does not rank well.