Finding new life online seems to be todays trend by more and more businesses. It allows access to millions of possible customers across the globe with potential benefits that exceed all expectations. Running their online businesses from home tends to lower the start up cost for many entrepreneurs and can be usually open 24hrs a day, everyday unlike a physical store or office. However, 9 out of 10 startup online businesses simply don’t work, which is not a good success rate. The most difficult of task is getting traffic to your website. Your merchandise or service is ready, you are eager and ready, your website looks great, and the future seems bright. But getting people to come to your site is the problem. How do solve the traffic issues? To steer you in the correct direction, here are some proven methods:
1. Search Optimization
Your website can be ranked higher as a result of a search for specific keywords or phrases by search engines such as Google or Yahoo using a method known as search optimization. Businesses will place keywords on the homepage and/or other pages on their site and will be targeting certain keywords that are relevant to their content. A particular business will come up in the search results, when Google receives a request for one of these keywords. However, some sites may be buried deep within the search result listings, so you can see it is not always that easy. More work has to be done to get higher in the listings and the act of optimizing a site requires some knowledge of HTML. Adding keywords to the pages which you are optimizing requires a simple HTML editor.
2. Linking Strategy
There are cases where businesses or site owners dedicate a special area or page on their website that usually consists of categorized links pointing to other recommended sites. It is also better to have more links pointing to your site and it is a mutual benefit to exchange links with other websites. The search engines shows that your site has value based on the links to your site(inbound). So, begin targeting websites that would exchange links with you by the process of establishing good content on your site. Start by sending out link exchange invitations manually via email or buy software to help you.
3. Pay Per Click
It is important to note that pay-per-click advertising is the fastest way to get traffic. This type of advertising is targeted and you will only pay every time a person clicks on one of your created ads. The popularity of your chosen keywords or phrases will determine the cost per click. Basically, once the keyword has been searched, your ad will pop up in an area designated for paid ads. To avoid paying unnecessary fees for irrelevant keywords, you need to select the correct keywords for your business. Google is the most effective and popular of the pay per click ad networks. If not managed carefully, Pay-per-click can be unreasonably expensive, so set your budget and monitor the results carefully making adjustments as you go along.
If you have established business relationships with companies, individuals and organizations in order to increase your exposure and sales revenue, you are known as an affiliate. In representing your business on their site, affiliates have a special link to send traffic to your site. The affiliate gets a commission from the transaction, if the prospective customer should buy from you. To begin recruiting affiliates, you are required to register with an affiliate program and by offering a handsome commission can attract affiliates to sign up. You can also peak the interests of potential affiliates, when you have a professional website that is easy for them to integrate with their own site. Finally, communicate with affiliates on a regular basis, pay them on time and always treat your affiliates well and with respect.
5. Offline Advertising
An effective means by which to bring in new customers and create “word of mouth” interest in your site by means of offline advertising, an often neglected part of marketing online businesses. You can promote your business through ads in magazines, newspapers, tv, radio and local publications. If you are offering a discount in the form of an exclusive coupon code, passing out flyers or sending out postcards can also result in new business. Be creative in trying to Promote your business on a grass roots level by reading books to gain insight on how to go about marketing in a cost effective manner.
In conclusion, it can be rewarding to succeed online, but it can be difficult. There is a good chance that you will be successful with your online business, if you sacrifice your time and put forth a strong effort along with using these methods to help you in your research and application of your business and marketing strategy.
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