Without spending a lot of money, blogging is a great way for a business to effectively market their product or service. Business blogging has many benefits. Businesses can introduce their products or services to consumers and can better communicate with their customers by keeping up with a blog. In addition, they can understand what their customers want and serve them better. A blog is a web page that serves as a journal or diary for individuals. On a regular basis blog writers update their blog and share what most interests them. Blogging is not only beneficial to individuals, but businesses have learned that this new way to communicate is a good marketing tool for their products and services. Every business should consider have a regular blog and in some cases, especially larger businesses may opt to hire a several special writers with certain areas of expertise to update their blog.