Email Marketing

The entire process of automation makes email marketing a much more effective, faster, and smarter. Campaigns are extremely effective through this powerful marketing channel. If you want to continue to see a positive ROI, then your campaign must be done right. If you have seen a decrease in your email marketing campaign performance, then you might be missing one of these five must-have components of an email marketing campaign. A Plan You have to have a plan in place before you can even start your email marketing campaign. You need to create a content strategy that includes topics that are relevant to your audience. They should be topics that are based on their interests. To ensure that you keep on schedule, create a content calendar that outlines the release dates for each campaign. Best Performing Subject Lines The subject lines that you include in your emails will significantly influence open——>