The biggest secret to content marketing is the promotion. Yes, great content helps increase sales and traffic. But if the right people don’t see that content, it’s worthless. Social media is one of the most promising ways to promote your content. In fact, say they bought something on social media.Continue Reading
The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO?Common misconceptions have led some marketers to lose focus on what will effectively benefit both strategies to get the most… Continue Reading StartContinue Reading
Back in the day, businesses could get by with no social media presence.Not anymore.Today, social media marketing is an integral part of the marketing mix.Whether you are a service-based brand or a B2B company, a startup, or a brick-and-mortar business, in 2020 and beyond, you can’t succeed… Continue ReadingContinue Reading
I’ve been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years… which makes me not only old, but also highly experienced at this marketing and Internet stuff. I’ve won lots of awards andContinue Reading
One is lead generation and the second is just marketing. Like, these two do fall under each other, but again, the difference is beyond to what we can expect to be as a result. Every single marketer has his or her own way of P.R. campaigns and ads. It canContinue Reading
With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your social media marketing strategy than it was acclimating to the awkwardness of puberty. Continue ReadingContinue Reading