When the concept of blogging first started, it was an opportunity for visitors and readers to react or voice out one’s opinion and to comment an existing webpage. Pages of personal take on just about anything and everything under the sun has evolved from what started as a single-sentence commentary. Now online advertising has tapped into the blog’s potential as everything continues to move forward. Blogging should be used as an Internet marketing tool and here are 5 reasons why:
Blogging is simple
Blogging requires no special skills because the average adult can read, type, or at least click a mouse to add a piece of information on the internet. In hope that the truth behind your articles comes out and entices your reader to also try your product, you just write your ideas, experiences, new products on this virtual piece of paper known as a blog. You now have the ability to blog and advertise on the internet.
Blogging is authentic
We sometimes question the credibility of promoters’ claims, where advertising is constantly saturating our lives. However, untouched by paid advertising real people share their real-life experiences in blogs. Talking to people about their first-hand experience is like reading blogs about first-hand product use, which definitely inspires you to want to buy a tried and tested product.
Blogging is free
Most sites see blogging as something to enhance current marketing tools and thus offer it for free because it is yet to be proven as a mainstream online advertising media. Any opportunity for free time on the internet is definitely a bonus especially to businesses that are Start up businesses consider it a bonus to have any opportunity for free time on the internet, however for your seriously growing business paid blog pages can generate more income.
Blogging builds credibility
Your readers come to realize that they can depend more and more on your posts for their own information needs as you gain experience on a particular product or industry. More readers visit your site and more bloggers link to your blogs because you have become an expert on it. Companies and professional organizations may soon get in touch with you, due to the growth of your readership base, for advertising on your blog page, or make you an affiliate.
Blogging builds your market
When you first get started blogging chances are you will not have a large following of readers, so you have to spread the word about your blog. Your friends will get interested and from there your readership base will continue to increase. Below are some ways to build your market through blogging:
-By using your e-mail
Today, blogging is quickly and effectively reaching and expanding a market by overcoming the e-mail’s popularity. It is simply taking longer to log in and download e-mail than just clicking into a blog site in this age of speed and quick access. Using a short e-mail message as teaser to your blog site is a good way to let bloggers explore your site. You can use your e-mail signature to give a link to the site, if your e-mail is on an entirely different subject.
-By using subscription
Giving your readers an opportunity to subscribe to your blogsite is an easy way to get your readers e-mail. Until these readers give their e-mail address, it is a good idea to keep some exclusive information from them to entice them to subscribe. Just be careful not to be labeled a spammer for being irresponsible in using their e-mail address. The last thing you want is negative comments on your blog.
-By understanding your readers
To understand their profile and advertising preferences conduct a simple survey for your readers. You could interview your readers without the commitment and intrusion of a face-to-face interview to get feedback on a post, an ad link, or a trial that you shared from your customers.
-By joining a blog network
By sharing the same industry, interest, readership base, payment mode, etc., a collection of blog sites may be considered a network of blogs, where consumers find credibility and convenience in visiting a single site where they can find a discussion relating to a single topic by several real bloggers. Clearly, one blogger is not as effective as many bloggers.
-By using RSS
Today the fastest growing technology on the Internet is RSS. You can add interest to your blog site by having a variety of feeds. Generating awareness for your readership base can be done simply by using these type of feeds.
Using blogging as an Internet marketing tool will effectively give your business a boost.