Are you need additional income in your position as webmaster? Or because you still don’t have any product(s) to sell, are you planning to set up an online business? If so, the best solution for your problems may be affiliate marketing. You won’t need to worry about the products you have to sell with affiliate marketing. All you need is access to the products of a company or vendor by becoming a member of the program, or by becoming an affiliate to promote the products and a website with sufficient contents related to these products. Now you are ready to earn money. You will earn a predetermined percentage on every generated sale or for as long as the product is available for sale!
Establishing some sort of business relationship between a merchant or vendor and his affiliates is known as affiliate marketing. In affiliate marketing, traffic is directed to a merchant’s website by the affiliate and if converted into some kind of action, like a visitor becoming a lead for the company or a visitor purchasing a product, the affiliate who directed the traffic will be compensated. The affiliate will be compensated thought the merchant’s affiliate program in the form of either a percentage sales commission for the sales generated or a predetermined fixed fee.
Affiliate marketing has become one of the most popular online marketing methods promising a lot of benefits both for the merchants and the affiliates. In fact, you can join some type of an affiliate program on almost every merchant or retailer site. By promising great benefits like large commissions, lifetime commissions, click through incomes and a lot of other benefits, most retailers entice people to become affiliates or members of their program. But would the same benefits be offered in all these affiliate programs?
You normally get paid by most affiliate programs a one-time commission for every sale or lead you bring to the merchant’s website as an affiliate. Commissions can range from 15% to a high of about 60% for most affiliate programs, however you can be paid a fixed fee for every click through or traffic you send to the merchant’s site with other affiliate programs. Usually you are getting paid a smaller fee, not any larger than half a dollar, for every click through in these programs. In fact, the visitor won’t have to purchase anything in order for the affiliate to get compensated through these programs.
Usually a residual income affiliate program only pays a small percentage of sales commission to affiliates for every generated sale. Many people would rather opt for the high paying one-time commission affiliate program, so they ignore a residual affiliate program due to the fact that it often only pays in the range of 10% to 20% sales commission. Are they making the right decision, or are these people making a mistake?
Choosing a high paying one-time commission affiliate program is not necessarily a mistake by people, but if they ignore residual affiliate programs we can definitely say that they are making a large mistake. Merchants or vendors offering residual affiliate programs would generally, in the long run, pay you regular and ongoing commissions for a single affiliate initiated sale, even if it is at a lower rate. To be clear, a residual program would pay a regular and ongoing commission, where you only get a one-time commission for promoting another particular affiliate program.
So Is it still vague or is it now clearer to you the benefits of promoting residual affiliate programs? The following example may make it a bit clearer. Suppose you were offered web hosting services by two online merchants on their sites. The first merchant offers a one-time commission type of affiliate program that If you were paid a one-time commission of $80 for every single affiliate initiated sale by the first merchant and the second merchant also offers an affiliate program, but this time a residual affiliate program that pays only $10 for every single affiliate initiated sale. Which would be more appealing to you as an affiliate? As $80 is definitely a lot larger than $10, you would naturally be attracted to the first merchant as an affiliate. If you notice, the second merchant is offering us more opportunity to earn a larger amount of money, when you take time to compare the programs.
Supposed you converted traffic directed to the merchant into a sale and received payment once by the first merchant for the sale. But what if you were getting paid monthly by the second merchant as long as the customer you have referred to the merchant continues to benefit from the web hosting service. It is easy to see that it is more attractive to get paid monthly in residual affiliate program rather than only get paid once in a one-time commission type of affiliate program. The same effort with less work.
So, is it worth promoting residual affiliate programs? Definitely yes, because these types of affiliate programs in the long run pay more money! The overall question is would residual affiliate programs work for you? That’s hard to say! However, it would really be unwise to ignore the benefits that residual affiliate marketing can provide.
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